Data & Analytics

Build and own financial modeling infrastructure, reporting systems, and strategic analysis for a fintech company. Day-to-day involves Excel-based financial modeling, data migration/cleanup, revenue metrics tracking, and providing executive insights on SaaS performance.

Turn raw business data into actionable insights by building dashboards, maintaining KPIs, and conducting analysis in Domo to support decision-making across the organization. Minimal coding required; focus is on understanding business needs and communicating data stories.

Transform raw data into actionable product insights by analyzing user behavior, generating reports, and democratizing data access across product and growth teams. Partner with stakeholders to drive evidence-based decision-making for digital therapeutic products.

Performance Marketing Manager responsible for driving B2B lead generation through SEO and paid search (Google Ads, LinkedIn Ads). Day-to-day involves managing marketing budgets, optimizing website pages and keywords, analyzing campaign metrics, and collaborating with sales teams to improve lead quality and ROI.

Manage performance marketing campaigns (SEO and Google Ads) for a B2B logistics company, focusing on data-driven lead generation and ROI optimization rather than creative or brand work. Day-to-day involves keyword research, landing page optimization, budget allocation, and close collaboration with sales teams using analytics to drive measurable business results.

Plan and optimize multi-channel B2C marketing campaigns across Google, Meta, Pinterest, and TikTok using data analysis tools like GA4 and Power BI. Build conversion tracking structures, analyze user behavior, and create performance dashboards and reports.

Support an eCommerce team managing product campaigns and advertising across Amazon, Meta, and Google platforms. Focus on campaign creation, testing, optimization, market analysis, and budget efficiency rather than coding.

Design and optimize customer lifecycle marketing campaigns across email, push, and in-app channels by analyzing user journeys, building automated segmentation frameworks, and collaborating with product and revenue teams to drive activation, retention, and monetization metrics.

Finance working student role at a venture capital firm involving creation of financial reports, ad-hoc data analysis from multiple sources, and development of BI-based reporting systems and internal processes. Combines financial analysis with business intelligence and process improvement.

Lead paid marketing strategy and execution across multiple channels (Google Ads, Meta, etc.) for a health tech company, owning campaign optimization, A/B testing frameworks, and performance analytics to drive customer acquisition.

Lead the design and implementation of advertising analytics models and dashboards to optimize marketing spend and performance. Partner with cross-functional teams to translate data insights into business decisions through strategy, tool-building, and analytics enablement.

Support a CRM team with campaign execution, customer data analysis, reporting, and marketing automation. Work with spreadsheets, segment customers, analyze performance metrics, and help optimize communication flows.