(Senior) CRM Automation & Lifecycle Manager (all genders)

• Design and implement automated customer journeys end-to-end, from strategy to go-live in our CDP, including trigger logic, channel orchestration, and A/B testing
• Define contact strategies and frequency logic across the customer lifecycle for email, push, and WhatsApp
• Translate RFM, CLV, and churn scores into concrete segmentation, prioritization, and reactivation actions
• Own and optimize journey-level performance based on KPIs such as open and click rates, unsubscribes, communication volume, conversion rates and revenue
• Own lifecycle and retention KPIs such as rebooking, churn, engagement, and Customer Lifetime Value, and derive clear optimization measures
• Translate requirements and business goals from our Business Units into concrete CRM measures, align dependencies across teams, and clearly represent CRM priorities
• Treat the HolidayCheck Club as a core part of the customer relationship and ensure it is structurally embedded across the customer journey
• Coordinate closely with Content & Campaign, Analytics & Data, and Tech & Automation to ensure journeys, data, content, and technology work as one system
• Identify and implement AI and automation opportunities to scale and continuously improve our lifecycle communication

• At least 6 years of experience in CRM or lifecycle management, including at least 3 years in a strategic role with end-to-end responsibility for customer journeys and their performance
• Proven ability to make segmentation, channel, contact strategy, and prioritization decisions based on data rather than gut feeling
• Strong hands-on knowledge of email, push notifications, and WhatsApp as CRM channels, including their respective mechanics, use cases, and customer experience implications
• Hands-on experience with a CDP or marketing automation platform such as Bloomreach, Braze, Salesforce Marketing Cloud or Emarsys
• Solid understanding of journey, retention, CLV, and churn metrics, plus experience working with BI dashboards or basic SQL
• Experience translating business requirements into scalable CRM strategies and measures while balancing priorities across different stakeholders
• Strategic and entrepreneurial thinking combined with a pragmatic, hands-on mindset
• Active use of AI tools in your daily work and enthusiasm for identifying and implementing automation opportunities

Workation & Flexibility 

• 20 days of workation within the EU – work where others go on vacation 
• Hybrid model: two office days for collaboration & team spirit, three days remote
• Flexible working hours – early bird or night owl? We’ve got you covered!

• Extensive internal & external training opportunities 
• Diverse corporate culture with over 30 nationalities 
• From newbie to champion: structured onboarding for a smooth start

• Anniversary perks in the form of extra vacation days or travel subsidies 
• Your choice of hardware – Mac, Windows, or Linux 
• Free parking or public transport subsidy

• Childcare subsidy for a family-friendly balance 
• Depending on location: EGYM Wellpass / Hansefit membership or gym subsidy 
• Healthy & delicious meals in the cafeteria or from our in-house chef Evelyn

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