Product Manager Growth

12Go AsiaRemotefull-time
AI Summary: You'll own the marketing technology infrastructure that connects 12Go Asia's platform to ad networks, search engines, and AI discovery systems. Day-to-day involves writing product specs, managing API integrations with Google Ads/mobile platforms, collaborating with engineering on technical SEO systems, and defining strategy for LLM distribution—no campaign execution or coding required.
Career-change fit:8/10
Product ManagementRemote
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Originally posted onremoteok on 3/20/2026
Full Description

You'll be the product owner for our marketing technology stack — the infrastructure that connects our platform to the channels where travellers discover us. This is a technical PM role at the intersection of product, engineering, and marketing. You won't be running campaigns yourself; you'll be building and improving the products and systems that make campaigns possible, measurable, and scalable.

Your scope spans three areas: Paid Acquisition (PPC & Mobile), Technical SEO, and LLM Discovery - a new frontier where we're making our inventory accessible to AI agents and chatbots.

What You’ll Own

1. Paid Acquisition & Mobile

  • Integrations with Google Ads and other ad platforms using APIs and Tag Manager
  • Internal campaign management to scale across markets
  • Mobile growth (App campaign, AppsFlyer, Firebase)
  • Attribution systems (Web to App, affiliate tracking, UTMs)

2. Technical SEO

  • Core SEO infrastructure: sitemaps, indexing, robots.txt, meta tags, redirects, URL structure
  • Partner with SEO/content teams and manage content delivery at scale
  • SEO tools such as Google Search Console and Semrush

3. LLM Discovery (AI)

  • Build strategy for visibility in AI/LLM platforms
  • Develop integrations to distribute inventory to AI ecosystems

Must-have

  • 4+ years of experience in Product Management or MarTech
  • Experience with growth and performance marketing.
  • Google Ads + attribution knowledge
  • Mobile measurement + ATT experience
  • Understanding of technical SEO
  • Comfortable owning backlogs, writing specs, and driving sprints

Nice-to-have

  • Experience with marketing tools, consent/privacy, and affiliate systems
  • Exposure to LLM/AI discovery
  • Marketplace/e-commerce/OTA background
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